
Hello!
I'm Ashley Groves, and I'm a freelance writer, social media manager, and researcher.I help business owners increase their visibility and brand awareness by creating digital content for their social media platforms and websites while gaining their time back.With a background in social psychology and research, I strive to capture each client’s unique brand voice and communicate their brand’s value through tailored content and strategy.With over 3 years’ experience, I specialize in social media content creation (including captions, graphics, and videos), particularly for service-based businesses and the travel industry, as well as SEO-optimized blogs and email newsletters.
About Me
My educational foundation is in social psychology, with a Master of Science in Social and Cultural Psychology and a Bachelor of Arts in Psychology and in Popular Culture.I have also worked extensively in social science research through my studies and professional experience as a researcher and research assistant.Blending my understanding of human behavior and passion for writing and data, I now help businesses bring their brands to life through content.I am also the owner and founder of Culture Snapshots, a travel, culture, and photo blog.I'm an avid traveler, having traveled Asia, Europe, and North America extensively. I have lived in the United States (my home), Seoul, and London.
Services
I offer the following services:
Social media content creation and management
SEO-optimized blogs
Email newsletters
Copywriting (e.g. websites)
Video editing
Canva graphic creation
Photo editing
Data analytics
Research support
Editing and proofreading
I create customized packages for each individual client based on their needs and goals.
Portfolio
Below you can find a selection of pieces demonstrating my writing and video editing skills.
Travel
- 6 Convincing Reasons to Visit Seoul
- Hostels 101: 9 Helpful Tips for Staying in Hostels
- 11 Best Things to Do in Tokyo for First Timers
- 11 Asian Restaurants in London You Should Try
Digital Marketing
- Is Your Business Right for Influencer Marketing?
- Instagram is Changing to a Video Platform… Will You Be Ready?
- Are Instagram Reels Right For My Business?
Psychology
Video (Travel)
- Insta-Worthy Cafes: 2D Cafe
- London Must-See: Hidden church ruins turned into a garden
- Cherry Blossoms Around Namsan
- Making Hiroshima-Style Okonomiyaki
- Views of Miyajima
I have written additional blogs, social media captions, email newsletters, landing pages, and advertisements for marketing, retail, and service industry clients, much of which is ghostwritten or white labeled for digital marketing agencies that I cannot share them directly.However, I can provide more anonymized portfolio pieces privately.
Testimonials
“Ashley is a HUGE help to my business and to our clients. She has such attention to detail, she's proactive, and really thinks things through. She's a great mixture of creative and strategic, and the cherry on top is her diligence.I don't worry about her making deadlines and I don't have to follow up with her to make sure she's going to hit them. I find her to be a truly valued part of my team at Kafen8. She has such a high level of professionalism and pride in her work and it shows.”-Amanda, Kafen8 (Digital Marketing Agency)
“Ashley is terrific to work with. Her writing is excellent and she's very good at adapting the brand voice and picking up on the nuances between one client to the next. She has a great work ethic and is very reliable. I'd definitely recommend her for your copywriting or other projects.”-Mandi, Barker Social (Digital Marketing Agency)
Work with Me
Want to work with me? Have a question about my services? Get in touch with me via email at ashlgroves(at)gmail.com or the button below: